Positive experience in the delivery room

About the project

The midwives provide the women with comprehensive medical and psychosocial support and promote the unity of mother and child. During our research, we discovered that being a midwife is no longer a dream job. There is a shortage of midwives in many places. This requires structuring measures that make everyday life easier for a midwife.

Design Process

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Understand

Plan

Dekstop Research

Empathize

User Research

Interview with Midwifes

Ideate

Empathy Map

Idea Map

Prototype

Test

Interview Process

Attempts were made to recruit midwives performing obstetrics via various platforms. After contacting almost 40 midwives and receiving only feedback, we decided, for reasons of time, not to carry out the focus group and instead to concentrate on extensive interviews. Methods that were intended for the focus group are carried out in the personal interviews. User interviews have proved to be an effective way to understanding user emotions and their troubles. We performed 2 x parent interviews (couples who have recently become parents) and 4 x midwife interviews (working as obstetrician in the delivery room).

Interview Methods

Lego

This method helped out participants to use metaphors to discuss complex feelings about their role in the delivery room. and it helped to unlock their imagination.

Plasticine methode

Using Plasticine as an interview tool served to inject some creativity within a traditional interview situation. The plasticine distracted the participants, allowing them to talk more open about their feeilings and emotions. This methode also had the purpose to enhance motivation of the participants, as well as the positive aspect at the end.

Prototyp

Main Insights

Bracelet strengthens the connection between
midwife and mother

Problems with shift changes and documentation

Improved networking and coordination between
midwives and doctors

Ideen

Affinity bracelet

Exchange
platform

LIVE
Delivery

Leave a Reply

Your email address will not be published. Required fields are marked *